Integrated Growth Systems

From Chaos to Command

I blend political strategy with marketing strategy to help B2B leaders build systematic influence operations that sell both immediately, and forever.

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73% CAC Reduction
6-9mo Sales Cycles
4-7 Stakeholders
Scott Roy - The Audience Architect

The Core Tension

The Illusion of Control

Frantic activity. Reactive posture. Fragile confidence. The anxiety of working hard but not making meaningful progress.

  • Constant tactical optimization
  • Reacting to market pressures
  • Disconnected campaign silos
  • Rising acquisition costs
→

True Command

Deliberate action. Architectural perspective. Resilient confidence. The power of strategic mastery over your growth.

  • Systematic belief engineering
  • Predictable growth patterns
  • Integrated influence operations
  • Compound strategic advantages

The Pragmatic Strategist

I've spent my career in performance marketing at agencies working with enterprise clients like Salesforce, Canva, Expedia, and American Express. But when I was invited to lead digital strategy for a political campaign during the 2024 US Elections, it reminded me of my time in the Canadian military—both taught me that tactics are important, but coordinated influence operations and strategic architecture are what actually deliver results. I realized marketing has been focused on the wrong things.

Instead of just optimizing tactics, I now help B2B leaders build the same kind of systematic 'influence operations' that political campaigns use to architect belief and change minds at scale.

Political Campaign Leadership

Led digital strategy mastering systematic belief engineering

Military Service

Foundation in systematic thinking and influence awareness

Enterprise Marketing

Head of Performance at agencies, million-dollar budgets

01

Strategic Foundation

KUBAA Framework

02

Content Architecture

Narrative OS

03

Data Infrastructure

Identity Resolution

04

Measurement Framework

Belief-Structured Analytics

05

Operational Integration

Performance Brand Transformation

06

Cognitive Research

Continuous Intelligence

Six-Layer Cognitive Architecture System

Purpose

Key Components

    Strategic Benefit

    Brands I've Worked With

    Trusted by enterprise leaders across industries to architect systematic growth

    "Working with Scott was a masterclass in moving from chaos to command. Before him, our paid media efforts were scattered. He's more than just an expert on ad platforms; he's a true strategist who gave us a coherent framework that delivered real results. If you get the chance to work with him, you are lucky."
    Yasunaka Cho
    Rakuten

    Audience Architecture

    Audience Architecture is my proprietary framework for transforming scattered marketing efforts into a predictable system for revenue growth.

    Orchestrating all content, ads, and data into a single, systematic progression that captures the immediate sale while building long-term belief and advocacy.

    01

    The Three Audiences

    Design messaging for Humans, Algorithms, and LLMs simultaneously. Each requires different languages but serves the same strategic narrative.

    02

    KUBAA Framework

    Move prospects through Know → Understand → Believe → Act → Advocate instead of traditional awareness → consideration → decision funnels.

    03

    Narrative OS

    Transform content from creative guesswork into systematic belief engineering with mathematical content generation and performance tracking.

    From Inbound Marketing to Audience Architecture

    Old: Inbound Marketing

    "Create valuable content to attract customers organically"

    • Siloed campaigns
    • Volume-driven approach
    • Linear thinking
    • Fragmented messaging
    →

    New: Audience Architecture

    "Orchestrate all touchpoints into systematic belief progression"

    • Integrated operations
    • Belief-focused strategy
    • Cognitive journey mapping
    • Omnichannel coherence

    Audience Architecture Maturity Assessment

    Discover where your marketing architecture stands and get a personalized roadmap to systematic belief engineering.

    ✓ Identify your biggest belief-building gaps
    ✓ Get your KUBAA progression analysis
    ✓ Receive personalized next steps
    Take the Free Assessment

    Takes 5 minutes. Results delivered immediately.