Don't
Accept
Default.
Most systems are designed for the average. I build the specific thing.
I'm a Canadian living in Georgia, twelve time zones from where I started. I spent my career in performance marketing, led digital strategy for a political campaign, and served in the military.
For Organizations
Audience Architecture
Systematic marketing infrastructure that compounds. I help B2B leaders replace scattered campaigns with integrated influence operations that sell immediately and build belief over time.
- + Strategic foundation (KUBAA Framework)
- + Content architecture (Narrative OS)
- + Data infrastructure & measurement
- + Three audiences: Humans, Algorithms, LLMs
For Individuals
Personal Computing Architecture
Your own AI infrastructure, built around how you think. Not a chatbox. A system that captures, reflects, and compounds what you know. You own the database.
I left the default life
over a decade ago.
The systems I use to run my own work are the systems I build for clients.
I've worked with Salesforce, Rakuten, Canva, Expedia, and American Express. I've built ad systems that governments called "prolific" before shutting them down.
Institutional Trust
“Working with Scott was a masterclass in moving from chaos to command. He's more than just an expert on ad platforms; he's a true strategist who gave us a coherent framework that delivered real results.”
Yasunaka Cho, Rakuten