I blend political strategy with marketing strategy to help B2B leaders build systematic influence operations that sell both immediately, and forever.
Frantic activity. Reactive posture. Fragile confidence. The anxiety of working hard but not making meaningful progress.
Deliberate action. Architectural perspective. Resilient confidence. The power of strategic mastery over your growth.
I've spent my career in performance marketing at agencies working with enterprise clients like Salesforce, Canva, Expedia, and American Express. But when I was invited to lead digital strategy for a political campaign during the 2024 US Elections, it reminded me of my time in the Canadian military—both taught me that tactics are important, but coordinated influence operations and strategic architecture are what actually deliver results. I realized marketing has been focused on the wrong things.
Instead of just optimizing tactics, I now help B2B leaders build the same kind of systematic 'influence operations' that political campaigns use to architect belief and change minds at scale.
Led digital strategy mastering systematic belief engineering
Foundation in systematic thinking and influence awareness
Head of Performance at agencies, million-dollar budgets
Six-Layer Cognitive Architecture System
KUBAA Framework
Narrative OS
Identity Resolution
Belief-Structured Analytics
Performance Brand Transformation
Continuous Intelligence
Trusted by enterprise leaders across industries to architect systematic growth
"Working with Scott was a masterclass in moving from chaos to command. Before him, our paid media efforts were scattered. He's more than just an expert on ad platforms; he's a true strategist who gave us a coherent framework that delivered real results. If you get the chance to work with him, you are lucky."
Audience Architecture is my proprietary framework for transforming scattered marketing efforts into a predictable system for revenue growth.
Orchestrating all content, ads, and data into a single, systematic progression that captures the immediate sale while building long-term belief and advocacy.
Design messaging for Humans, Algorithms, and LLMs simultaneously. Each requires different languages but serves the same strategic narrative.
Move prospects through Know → Understand → Believe → Act → Advocate instead of traditional awareness → consideration → decision funnels.
Transform content from creative guesswork into systematic belief engineering with mathematical content generation and performance tracking.
"Create valuable content to attract customers organically"
"Orchestrate all touchpoints into systematic belief progression"
Discover where your marketing architecture stands and get a personalized roadmap to systematic belief engineering.
Takes 5 minutes. Results delivered immediately.
Strategic insights on systematic belief engineering and audience architecture
Discover the KUBAA framework—a systematic approach to engineering belief at scale by mapping cognitive progression from awareness to advocacy, replacing broken funnel models.
Two B2B SaaS companies use identical marketing tactics. One achieves 47% lower CAC. Discover the hidden architectural factor that explains this massive ROI gap.
Your CAC rises because you're optimizing tactics within a broken framework. Discover the systematic architecture that replaces fragmented funnels with integrated belief engineering.
Analysis of 70 B2B SaaS companies reveals high MQL volume correlates with 40% longer sales cycles. Why optimizing for lead volume kills sales velocity.
Ready to transform your marketing from chaos to command? Let's talk.